How To Build An Email List

How To Build An Email List

Photo Credit: Flickr/Daniel Foster

Building An Online Email List Is An Important Part Of Your Business

If you’ve come across websites claiming you can make $10,000 or more from your blog or online business, you may have been sucked into a get-rich-quick scheme. Those sites make it seem easy with their simple step-by-step outline that will bring money flooding into your account.

With my experience, it is true that you can build a successful blog or online store and even create a decent income. What is over-exaggerated, in my opinion, is that it will be an overnight success.

I would like to address how to build an email list, which is actually critical to your online success and will be an important step in building your virtual store front.  However, you should consider building an online email list to be an investment of your time in your company.

You can’t do it overnight, but it is one of the building bricks to your customer base and more importantly future revenue.

Building An Email List Can Make You More Money

The reason you need to build an email list is because you are creating customers—clients that you will have an ongoing relationship with and that you will also be a able to market. Random, bulk email lists are going to be a waste of time as you want to build a quality list of customers who are going to buy.

For example, if you’re selling legos sets for boys under age 12, you typically don’t want a list full of 21 year old college students. Quality is definitely important when it comes to your list. Once you have acquired a demographic with email contacts, you can build a relationship of trust with your people.

So the important part—how do you build revenue from your lists? The most common way is to sell products and services to them; either through your own business or affiliate programs. With time, you can build lists, big lists.

I’ve built lists with over 100,000 people on them and they are very profitable and can lead to a full-time income. But, in order to build a quality list you need to understand how to build a website and understand your demographics. You need to give them a reason to give you their email—and that can be the challenging part. These lists don’t appear overnight and even though you can buy lead email lists, the best list is one that you can create yourself.

Putting The Horse Before The Cart

The list is not the place you want to start. Far too often, new online marketers think that all they need to do or have is a huge list of peoples emails and they will have discovered online financial success.

Where you should start is creating quality content on your website or blog then you will need to work on  getting traffic to your website—that’s the most important part, because without quality content and traffic, you can’t develop a list.

Let me put it in terms of brick and mortar stores—if you have a business opened up but no one is coming in to your store, you’re not going to sell your product. But if you don’t have a store for people to visit, you have no way to get customers either.

The two go hand-in-hand, but you do need something for people to visit before you ask them for  their email so that you can use it to further your marketing.  So, as I try to teach you something about building an email list, try to forget about building an email list for the time being. We need to start in order and that process begins with building a website, getting traffic, and then promoting to a particular audience, i.e. your email list.

What You Need To Know Before You Build Your List

One of the main reasons I want to touch on the email list myth is that so many marketing gurus give a misleading idea that your list is going to equal tons of money. I feel like this is important, but can be misleading and often people rush to focus on building an email list because they’re chasing the dollar.

You must recognize that simply building an email list without a solid foundation is going to be a waste of time and you’re not going to enjoy as much financial gain. However, if you take the time to develop a whole program you’re going to get good financial results from a solid list.

1) Your website must be solid.

That means you have put time into creating a real product or service. It has to be useable. You cannot open a restaurant and not have the stove installed. Be ready to “open for business”.

I know you want to start getting paid for you work, but you have to realize that getting customers takes an investment of time and/or money. So don’t shortcut your website. Make sure you’ve got the best product or service to attract customers.

Ask yourself if you are ready for a grand opening? Take some time to research what it takes to make a good website and a brand. You need to be offering something that will help your customer—you’re not just trying to sell to them. You can learn more about building great websites and building brands here.

2) Build a traffic

Now that you thoroughly understand how to build a quality website, you need to understand how to get traffic or in brick and mortar terms, how to get people to “walk into” your online store. You can gain natural traffic through SEO Content (Search Engine Optimization) by creating new, consistent, and organic content on your site.

The purpose of SEO Content is to get your site a higher ranking with Google within their algorithms. This will drive more traffic simply by people searching keywords and your site showing up as a response. You can also manipulate your SEO content, but need to be careful to stay up-to-date as Google continually modifies their analytics. Click here to get more information about website traffic training

3) Know and understand your audience.

You need to find out the demographics of your audience. They’re ages, sex, and location. You can do online polls or run analytics. We have a free training here that you can review.

Take Your Business Creation Seriously

Having an idea for a business is a great start, but if you don’t do everything you’re supposed to—just as if you were building a real business—you’re not going to be prepared.

If I haven’t said it enough, let me say it again—don’t try to build a mailing list before you are ready. You will not retain the people on your list if they do not perceive a value in your website. It will be very difficult to recover those clients.

You may feel like you are doing all of the right things and not retaining clients. This can be frustrating, you may give up, and your efforts will be lost. I cannot stress enough how important it is necessary to follow the steps in the proper order. You can be successful at getting more traffic and building an email list.

I would like to hear from you, are you building a list? Have you been successful? Please leave a comment below. To leave a comment click on “comments” On the top of the page under the title “how to build an email list“.


  1. I appreciate your post I was doing it backwards. What should I do with the list I have built so far? Is it useless or can I use it some how?

    • Rex,
      The list you have built is not useless if you have established a relationship with your list. Depending on your list and what you are doing will depend on what to do with your list. Contact me by phone and I can speak with you to see where you are with your list and what you are marketing.



  1. Gregory Smith - I love your blog I have read this article and enjoyed it

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