What is keyword research? Find out here.
Keyword Research has really been my most successful way of making money online
Out of all of the many endless ways to create traffic to your site to make money keyword research has always been at the foundation of my success. You are looking for that “Diamond in the Rough” or that “Lost Gem” How can you use keyword research to bring traffic to your site and why has it been my foundation for success? The answer is, you use keyword research in almost every marketing strategy.
- Article Marketing
- Video Marketing
- SEO Campaigns
- PPC Campaigns
- To find and discover niches
- Searching for the best Domain names
- What type of Content phrases to put on your site
Once you have learned how to properly perform your keyword research you will be able to achieve so much more online success due to the fact that you have discovered a knowledge that will take you from point A to point B the quickest and most effective way. Then the success is achieved simply by implementing the research into a plan and then carrying it out.
The following Training Course I will be using a free tool that Google offers. I have used this tool for many years and it works great! However, I will also share with you a tool that I have been using for the last year. It is a tool that you have to pay for but, this tool has been well worth the investment I have made into it.
This is a step-by-step keyword research guide. I am going to show you the best keyword tool, a great method for incorporating the keywords into your articles, and I’m going to make sure you don’t put all of your eggs into one basket. In this training I will be focusing on “Article Marketing” keep in mind the rules apply to all venues of marketing that require Keyword Research.
What I mean by that is, I don’t want you to let the fate of your article pend on one keyword. You should target between three and six keywords that are all very closely related. This way, you’re likely to benefit from traffic from more than one source for each article.
The first place to start is the Google keyword tool. This is a free tool by Google that gives you everything you need to figure out which keywords you want to target and those you want to avoid.
Don’t think that because this is a free keyword research tool it is inferior. The reason Google has provided this tool is because it benefits them to have well informed marketers. We are, after all, responsible for pretty much every bit of content on the web, without which Google would not exist.
There are some different paid keyword tools and these can be very helpful but I really recommend starting with the free one. I see people spending money left and right for different things and these tools are great but wait to buy them until you’re more comfortable with what they are and how to use them.
How to use the Google Keyword Tool
The first thing you need to do is get logged into Adwords. If you don’t have an Adwords account, you can sign up here – relax it’s free. Once you get logged in, you can find the keyword tool under the “Tools and Analysis” tab.
Enter your keyword in where it says, “Word or Phrase,” and make sure the box that says “Only show ideas closely related to my search terms ” is checked like the illustration below.
On the left hand side of your screen, you will see a box that has Broad, [Exact], and Phrase. Make sure the exact is check marked and the other two are not.
Now that you have the keyword tool set up properly, let’s dig right in and use it!
How To Find Great Keywords
Finding just the right keyword is a combination of things.
– Monthly Traffic and Keyword Use
– Competition (The next page of this training explains how to find the exact number of competition.)
– Article Power
Monthly Traffic and Keyword Use
The minimum amount of traffic a keyword should have depends on it’s use. If you are choosing one to use as a domain name, the keyword should have more monthly searches than one you intend to use for a post on your blog or for Street Articles.
– Keywords for Domains = minimum 1000 monthly searches
– Keyword for Articles = minimum 250 monthly searches
– Secondary keywords used throughout your article = minimum 50 monthly searches
This is the important thing to remember. Don’t use your keyword too many times. Write your articles naturally so that the reader can enjoy it. If the reader does not enjoy it, they will not read it. It makes no difference how many people see it if no one reads and shares it.
I don’t tend to bother with words that have more than 1000 competition regardless of how many searches it get’s.
The lower the competition, the better you will rank. I will use anything that has less than 100 competitions because I know I am sure to get first page results. It may only get ten monthly searches but if I know it’s ten guaranteed, sure I will use it.
That is ten each month. So, one article with that keyword and I can count on roughly 120 views per year.
This refers to how useful the key phrase would be as the title of an article. For instance, “keyword research search” get’s around 300 monthly searches and only has about 500 competition but it’s a horrible keyword from a human perspective. The most important thing is the reader; that trumps all else.
Now that you have an idea of the kind of keyword you’re looking for, let me show you a real easy way to find some great words.
Of course, this depends on your niche. Let’s choose the knife sharpening niche. I would start out with the term “Knife Sharpening.” This phrase is a bit broad and has high competition but let’s take it one step further.
Let’s plug in the term, “How to sharpen a knife.” As you can see, the results are just what we are looking for – low competition and very high search volume.
This is where so many people stop and that is a mistake. As I mentioned earlier, you don’t want to put all of your eggs in one basket. What Google shows you all of the closely related searches as well. You will want to find one main keyword to use as the title of your article and then try to use as many of the other qualifying words that they give you as well. This way your article will grab traffic from all of these sources. Just make sure you fit them in naturally, don’t stuff them!
You can just keep going. Try terms like, “How to sharpen knives” or “Knife sharpening methods” and so on. This is like a treasure hunt in a way. You just have to keep looking until you find the right words.
Exactly How Much Competition Is There?
Determining the exact number of competing websites for any given keyword is very important. It’s also very easy. All you need to do is place the word or phrase in quotes and plug it into Google.
It says there are 1,910,000 results so there are almost 2 million other websites out there that are trying to compete for that keyword. Notice I said trying to compete for it. To find the number of websites that are actually in the running for this phrase, you need to go all the way to the end of the search results.
If you read this very carefully, you will see that Google has omitted all but 438 websites. This is because out of the almost 2 million websites out there that would like to rank for this word, only 438 are actually doing it in Google’s eyes.
This is the number you will want to focus on. This is Google’s way of telling us marketers what we’re up against.
How To Use Keywords In Your Articles
The general rule of thumb is, you go for several keywords at the same time but you will have one main keyword. This main keyword is also going to be the name of your article.
You will want to use this keyword in the opening paragraph, a few times throughout the article, and again toward the bottom. I don’t always follow this exact formula. I tend to write more for the reader and sometimes this does not always read the best but do it when you can.
The other keywords you picked up are sure to get some traffic as well if you can find a meaningful way to place them in the article. I don’t care how good the word is how many searches the word receives and how low the competition is, if the word does not make human sense do not waste your time using it. Using garbage phrases will hurt you.
Advanced Keyword Research
I had mentioned at the beginning of this training course that I use a tool for keyword research. To learn more about this tool click on the link provided.