Social Media Marketing
Part 2: Your website and social networks
Your website must have good content and allow your followers to leave comments
I know that we are talking about social media marketing but you need to understand that your efforts in social media will be almost void if you do not have a website to where your followers may go to get more information.
A website is a must for long term online marketing if you do not have one you can click on the image below and start with a free website.
Or simply follow this link to learn more of why a website is so important to a long lasting Internet Marketing success.
Your website and social networks
The “OBJECTIVE” within your content that you post on your social media will be to grab your followers attention and engage them to follow your content to your website.
The more social avenues you can provide people to communicate, share, and engage, the more reach you are going to get outside of search engine traffic.
You hear a lot about “diversifying” your traffic and this is exactly what this means. If you have a social following and people that watch for your new content (because they like your content), you are going to naturally get traffic and potentially a good deal of it with ALL the content that you create.
At this point you should already have a “Like, Tweet, Google Plus & Share” plugin on your website. This is a good social plugin and serves the purpose for many of the main components of social engagement. This allows people to share any of your website content on their social profiles. If you create quality content, you will get a good deal of traffic as a result of this.
But, getting engagement and dialogue taking place right on your site is very important. By this I mean “comments”.
I want to make sure that you have comments set-up on all of your blog posts. Within each blog post, you can add comments.
Here is an example of some comments from Kyle’s buildanolinebusiness.siterubix.com blog.
Getting back to people within your comments is very important for branding and future engagement on your site. Note that within this particular comment was responded to within 23 minutes. This is not a requirement, but the quicker you are, the more people will engage on your site.
Think of it this way. If you ask a question and get a quick response from someone, what is the chance that you will ask this person a question again? Quite high. The same goes for your site and your response times.
You get an email every time someone leaves a comment, so just make sure you aim for under 48 hours to get back to people, and in an ideal world under 24 hours.
Ask People to Engage!
I ask people to ask questions. People are often times left with an opinion or a question after reading an article or a page on your website.
If you encourage people and ask people to perform an action, they are much more likely to do it. Who doesn’t want help and who wouldn’t love to join in a conversation online in something they are interested in.
Ask and you shall receive. This is what I do within all of the content activities within the online world and it works like a charm. This goes for anything you do outside of your site as well, including social networks, articles, and essentially anywhere else.
Engagement through comments leads to better rankings
Google ranks content higher based on engagement and social value, how much it is shared socially, and the comments within it. Yes, these metrics can be gamed to a certain degree, but they are definitely on the radar of major search engines in determining what people like and therefore what they should rank higher in the search results.
Google also has a good idea of what is a real comment and what is a fake comment. The more substance you have to your comments and the more thorough your responses are, the more powerful they are to your site.
What are spam comments?
Not all comments are good though. Spammers are crafty and in the next section here I am going to show you how to determine what is spam and show you how you can avoid potentially harmful links and comments (in terms of SEO) being put on your site.
Task 1: Install Akismet plugin for WordPress to avoid spam
Your first task is going to be to install the Akismet plugin. This plugin has a funny name, but it works really well when it comes to blocking comment spam. Comment spam is a big problem and it isn’t unusual for people without Akismet installed to have HUNDREDS of spam comments filling up their pending comments box. Perhaps this is even you.
To avoid this, you will want to install Akismet. It is free and only takes a minute to set-up. Here are the instructions on how to do this.
Note that you will need to create a free Akismet account when doing this via the akismet.com website. Note that you are given an option to donate money. You DO NOT have to pay for this plugin, it is free. Just select $0.
Task 2: Clean out the SPAM
Your second task here is going to be to clean out the spam contents. Here is the criteria for the spam.
- If they are not addressing the content with your post in a way that shows they read it
- If they are dropping a link to their site that is completely irrelevant
- If they are using something other than a real name for their name (ex. website name)
Spammers can be tricky and plugins are not going to prevent all of your spam. However, these are some indicators that are going to show you exactly what spam is. Basically if the comment is not targeted towards the content on the page, it is more than likely spam.
Task 3: Create a New Page of Content
This can be on any topic or keyword you like. Again, you want your content to be engaging, interesting and written in a natural way.
On this page though, we want to aim for social engagement.
Ask people within the last paragraph to leave a comment or a question (depending on the nature of the post) and let them know you will get back to them. Remember, this will lead to more sharing and better rankings in the search engines if you can get people communicating within your content.
Task 4: Share Your Content on Your Social Networks
Your last task is going to be sharing your latest page or post via all of your social networks. This includes:
- Google +
You can either use the social buttons (the Tweet, Like, Google Plus plugin), or you can manually copy and post the page URL into the social networks and post it with some supporting dialogue.
Lessons 3 through 8 are still being prepared. I will also be adding a video tutorial on how to implement this course and training. You can subscribe to our newsletter and when the lessons are published and ready for viewing I will email you.